Increasing awareness of the importance of design will generate new job opportunities across the Irish business sector. ID2015 aimed to cause a shift in business culture nationwide to encourage companies on the island of Ireland to embrace design principles as a cornerstone of their organisations. At the same time, building on the international reputation of Irish designers helped to grow sales and export opportunities abroad.

What ID2015 did —

Mounted a series of national core exhibitions to raise the profile of design at home.

Mounted a series of high-profile international core exhibitions in eight design capitals around the world (London, New York, Tokyo, Milan, Paris, Chicago, Hong Kong/Shenzhen and Eindhoven).

Opened up channels of engagement with foreign media and individuals in the retail sector abroad through attending trade fairs, holding embassy events and mounting inward buyer trips.
Funded national and international design initiatives through open calls.

Learn more about progress for ID2015 in our Interim Report

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