In The Fold, an exhibition of the work of emerging Irish designers, will be featured in the prestigious International Fashion Showcase 2015 at London Fashion Week, 20th ‒ 24th February 2015.

In The Fold is presented by Irish Design 2015 (ID2015) in collaboration with fashion exhibition partner Kildare Village, Ireland’s luxury shopping outlet destination. ID2015 is a year-long initiative backed by the Irish government exploring, promoting and celebrating Irish design throughout Ireland and internationally.

Through the International Fashion Showcase, the British Council and the British Fashion Council will present 130 emerging designers from 30 countries in the largest public fashion exhibition of its kind. Ireland’s inaugural participation in the International Fashion Showcase has been coordinated by ID2015 Fashion & Textiles Advisor Aisling Farinella.

Vicky Richardson, Director Architecture, Design, Fashion at the British Council, said: “We’re delighted to be hosting Ireland as a participant at this year’s International Fashion Showcase. Their inaugural exhibition is taking place during the Irish year of design, which marks a truly exciting time for Irish design talent. The International Fashion Showcase is a platform for emerging designers from around the world, and hope that the diversity of work on display will prove an inspiration for the Irish designers involved.”

Curated by Gemma A. Williams, an Irish born, London-based fashion curator, In The Fold is an immersive and experiential installation exploring how young Irish graduates use fashion as a response to their environment, revealing how we construct a cultural identity.

Gemma A. Williams, curator of In The Fold says: “To be working with such young graduates, who already have a keen vision and eye for detail, really is a testimony to the creative talent in the field of fashion emerging from the island of Ireland. This showcase is also highly topical given the impact Irish designers are making within the London fashion scene as well as on the wider fashion industry, and it’s particularly exciting that this should take place as part of ID2015. I really feel that these designers will be the future ‘ones to watch’, not only in Ireland but internationally.”

In The Fold is a direct response to two key themes of ID2015: sustainability and a sense of place. The selected group of designers shares a similar aesthetic and approach, while advocating values such as slow fashion, social commentary, disillusionment to economic forces and a de-sensitisation to the immediacy of digital communication. The selected designers are Caoimhe Mac Naoise, Richard Malone, Jocelyn Murray Boyne, Michael Stewart, Naoise Farrell, Rory Parnell Mooney, Oliver Duncan and Laura Kinsella.

Overall the garments illustrate a very clean, crisp and sharp aesthetic based on innovative approaches to the body and tailored construction. The result is minimal and often raw but always executed with the highest levels of craftsmanship and finish.

Each country participating in the International Fashion Showcase is invited to present an original installation showcasing their featured fashion designers. The exhibition designers for In The Fold are Andrew Brady and Gearóid Carvill of ABGC, who worked closely with the exhibition curator in designing and creating a site-specific installation.

Commenting on the exhibition, Karen Hennessy, Chief Executive of the Design & Crafts Council of Ireland and a director of ID2015 said that supporting designers in the early stages of their career is vital. “The ongoing promotion of the work of talented emerging designers is central to the activities in the Irish Design 2015 programme which celebrates design in almost every form. Providing recent graduates and early-stage practitioners with opportunities to exhibit their work reflects our commitment to investing in the development of Ireland’s vibrant design sector. Together with our Fashion Exhibition Partner Kildare Village, we are delighted to have this opportunity to introduce the work of emerging Irish fashion designers to discerning audiences during such an internationally renowned event,” she said.


Director of Kildare Village, Maria McGovern stated: “Kildare Village is proud to support and nurture young design talent as fashion exhibition partner of 'In The Fold', Ireland’s inaugural fashion entry into the International Fashion Showcase 2015. This collaboration will provide a great platform for talented young designers to showcase their work to an international audience in parallel with London Fashion Week. Kildare Village will continue its support of young design talent and the International Fashion Showcase exhibition when the exhibition comes to Ireland this spring, to be on show at Kildare Village, giving guests the chance to discover the emerging names in Irish fashion.”

The International Fashion Showcase is the only British Fashion Council initiative open to the public during London Fashion Week, allowing visitors to get a first glimpse of some of the most exciting new international designers working today. Now in its fourth year, the International Fashion Showcase is free to visit and takes place at Brewer Street Car Park in London, 20th ‒ 24th February 2015. 


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For further press information please contact:
Aoife Smith, Sorcha Furlong or Emma Kelly at Elevate PR on 01-6625652 or aoife@elevate.ie /sorcha@elevate.ie / emma@elevate.ie  



CAOIMHE MAC NEICE             
With a strong focus on innovative construction and material experimentation, garments are reduced to simple geometric shapes with construction informing the design process. The garments allow us to create identity and navigate the digital world.

RICHARD MALONE                  
Sourced from sustainable materials with minimal wastage, garments are exquisitely tailored with intricate handwork and fabrications. This brand challenging fashions conventions in terms of manufacture and concept while conceptually exploring the residue of the economic recession.

Investigating contrasts in man-made environments and spaces in the natural world, garments are often cut and adapted from men’s patterns resulting in an oversized, unisex, utilitarian silhouette. This creates an expansive 3D canvas for texture and fabric design.

Inspired by communes and cults of 1970s, pagan white, cotton robes expressing simplicity. Intensive hand beading in high relief conveys self reliance. Utilising differing white cottons in varying weights create a flat, organic aesthetic. 

NAOISE FARRELL                    
(Website under construction)
Her graduate menswear collection used signature menswear garment shapes to explore the recent turmoil of the Irish economy. Infused with contemporary dance accents, the clothing communicates traditional values while working illustrations printed on the exterior, expose the veracity of the design process.

Powerful, ecclesiastical shapes which play on ritualistic and ceremonial dressing are pushing boundaries in menswear. Garments are intensely researched advocating slow fashion and the cultural associations of clothing such as concealment.

This brand updates traditional handcrafts such as basket weaving innovatively creating contemporary designs informed by natural anatomy. These sculptural garments explore the transformative relationship of the act of wearing.

LAURA KINSELLA               
This Dublin-based brand explores spatial perameters and relative positioning to engineer headwear utilising artisanal methods. Playing with textures, fabrics includes waxed cotton, beads and abaca to conceal and reveal the face.

Through a year-long programme of events and activities exploring, promoting and celebrating Irish design both in Ireland and internationally, Irish Design 2015 (ID2015) aims to showcase the very best of Irish design in order to drive job creation, grow exports and increase competitiveness. ID2015 is being convened by the Design & Crafts Council of Ireland (DCCoI), in collaboration with partner organisations, on behalf of the Department of Jobs, Enterprise and Innovation, the Department of Foreign Affairs and Trade and Enterprise Ireland. www.irishdesign2015.ie

The Design & Crafts Council of Ireland (DCCoI) is the main champion of the design and craft industry in Ireland, fostering its growth and commercial strength, communicating its unique identity and stimulating quality design, innovation and competitiveness. DCCoI's activities are funded by the Department of Jobs, Enterprise and Innovation via Enterprise Ireland. DCCoI currently has over 75 member organisations and over 3,000 registered clients. www.dccoi.ie

Kildare Village is one of the Chic Outlet Shopping® Collection of Villages in Europe and China by Value Retail, which includes Bicester Village. Kildare Village offers Ireland’s only luxury outlet shopping experience, and is home to a unique selection of Irish and international brands. The Village has become a destination for visitors seeking a superior shopping experience and an enjoyable day out. To find out more, please visit KildareVillage.com

The British Council global arts team works with the best of British creative talent to develop innovative, high-quality events and collaborations that link thousands of artists and cultural institutions around the world, drawing them into a closer relationship with the UK. The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK’s international organisation for educational opportunities and cultural relations. Our 7000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes. We earn over 75% of our annual turnover of nearly £700 million from services which customers pay for, education and development contracts we bid for and from partnerships. A UK Government grant provides the remaining 25%. We match every £1 of core public funding with over £3 earned in pursuit of our charitable purpose. For more information, please visit www.britishcouncil.org 

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