The International Fashion Showcase officially opens tonight and designer Jocelyn Murray Boyne will be Instagramming from the ID2015 account throughout the event.  Jocelyn graduated from the National College of Art and Design, Dublin in 2013 with a degree in Fashion Design.



Dublin-based Jocelyn Murray Boyne places great emphasis on both creating her own fabrics and sourcing textiles which best reflect her research stage. Working with fabric on the stand, she drapes possible garment shapes which she bases on silhouette research. Sketches of the images then feed back into the process. Photography is integral to her work, either her own imagery or the work of other photographers. Depending on the subject matter, selected images can establish colour scheme, environment or inform direction. Once a basic pattern has been devised, often a scaled-down menswear design, toiles and prototypes are used to translate 2D into 3D. During this stage, the original shapes and silhouettes can alter considerably as technical construction is explored and tested, resulting in an experimental design dialogue. 

Why did you choose to pursue a career in fashion?

Since I was quite young I have always made things and early on developed a strong interest in fashion. Through college and my work since then this interest has grown into a way of working that is quite natural to me. I find design and making very fulfilling and exciting as a process. Despite the downsides of the industry it never fails to draw me back in.

What advice would you have for someone interested in getting into fashion design?

It depends what aspect of fashion you are interested in but if it's design I would say learn how to make and make well. You can never be a designer without understanding the way something is constructed and you will never be more creative than when you have the confidence and ability to make something yourself.

What drives you, as a designer?

I aspire to one day work for myself and design is something that as I said I find very exciting and fulfilling. I think that authority over one's working life is hard to attain and for me it's important to strive for this.

Who or what is your greatest inspiration?

My parents are probably my greatest inspiration. They are successful entrepreneurs and as I get older I appreciate more and more how difficult that is to achieve.

What do you think are the most stylish trends for SS15?

I love the colours I see in embroidered florals on net and sheer fabrics.


Follow Jocelyn on Instagram @jazzaylyn.

In the Fold is on view as part of IFS 2015 from 20th to 24th February: 10am to 6pm at the 3rd Floor Gallery, Brewer Street Car Park, 32 Brewer Street, London, W1F 0LA and is presented by ID2015 in collaboration with fashion exhibition partner Kildare Village, Ireland’s luxury shopping outlet destination.

For more see the IFS 2015 guide or take their Twitter tour on Friday 20th.



Words by Alex Calder.

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