Design is good for business. It adds value to your product and drives innovation in your organisation. International reports show that integrating design into your company at foundation level generates tangible, financial gains.
Every £1 invested in design by a business generates over £20 in increased revenues and a £4 increase in net operating profit (Design Delivers for Business, Design Council UK, 2013). 21% of European companies use design as a strategic means to encourage innovation (Action Plan for Design-Driven Innovation, European Commission, 2013)