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Pony Ltd. is a graphic design studio founded at the beginning of the 21st century. It is the creative collaboration of Niall Sweeney (Dublin) and Nigel Truswell (Sheffield). Based in Whitechapel, London, they work in Britain, Ireland and internationally. Output at the studio ranges from popular culture to the avant-garde, from high-brow to low-brow, creating for print, screen, three dimensions, sound and performance. Their work has been published, exhibited, performed, collected and screened around the world.
Their designs for the renowned Cake Café in Dublin celebrate baking and Irish artisanal food, with a heritage firmly rooted in a contemporary world and the pleasures of modern Ireland, through an aesthetic driven by the imprecise geometries of baking to an electro-beat.