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FormFormForm Ltd is the registered UK based company behind Sugru which was jointly founded by Irish inventor Jane ní Dhulchaointigh and entrepreneur Roger Ashby, in October 2004. In response to an overwhelmingly positive response from North America, the company established a US subsidiary in 2011 - Sugru, Inc.
It now fulfills all of its North American orders from its distribution centre in Michigan. In autumn 2012 FormFormForm began distributing to resellers in Germany and Scandinavia, and the company is now embarking on exciting expansion plans in other territories.